升级服务、便利支付、优化供给 深圳抢抓APEC机遇 加快推进国际化消费环境建设

华强北中外客商云集。赖犁 摄 A foreign buyer chats with a vendor at a Huaqiangbei electronics market. Lai Li

欢乐港湾商业旺、人气足。 毕晗 摄 OH Bay bustles with thriving businesses and bustling crowds. Bi Han

■ 深圳特区报记者 吴亚男

在购物中心跟着双语标识指引，寻觅美食选购好物“so easy”；到华强北“扫货”科技圳品，打开“家乡钱包”轻松完成支付；逛商圈尽兴购物，还能一键办理秒级离境退税……在深圳，从“硬设施”到“软服务”，商圈“国际范”十足，国际化消费环境不断优化，境外游客只需一部手机就能“乐购深圳”。

今年是APEC“中国年”，全球目光聚焦深圳。这座城市抢抓APEC机遇，加快推进国际化消费环境建设，在商圈国际化服务升级、跨境支付便利化、离境退税等关键环节持续发力，不断提升城市消费全球吸引力，进一步激发国际消费活力。

国际化服务持续升级，消费体验更优

“Two Grape Teas, One large size Gelato，please。”10月18日，在深业上城喜茶店，来自澳大利亚悉尼的游客艾米丽和朋友对着中英文双语菜单顺畅完成点单，没一会就喝上心仪的茶饮。艾米丽说，商场双语标识很清晰，感觉很棒，打算休息一会再去楼下的免税店看看。

随着2026年APEC会议到来，深圳各大商圈持续升级国际化消费服务，从一份菜单、一个点位、一台翻译设备、一块指示牌开始，全面优化国际消费体验，用完善配套、贴心服务迎接全球宾客。

走进深圳重点核心商圈，双语标识导引牌、餐饮双语菜单等已成标配，让境外旅客“看得懂、走得顺、逛得舒心、吃得开心”。其中，深业上城公共标识中英双语覆盖超2000个点位，中英日韩四语覆盖近百个点位，108家餐饮商户提供双语菜单，客服台还配备了专业翻译器及翻译耳机，实现多国语言在线与离线双向即时翻译；深圳万象城加快落地入境消费数字平台MeetChina，配置智慧消费导引设备，优化多语种服务和翻译设备保障；大运天地、海岸城、壹方城等购物中心双语菜单覆盖主流餐饮及零售门店；深圳湾万象城在公共区域、主要动线实现双语导视与电子导览；华强北步行街作为深圳首批“国际化特色示范街区”，标识标牌全面焕新，关键节点实现多语种覆盖。

同时，深圳持续推进全域国际语言环境建设，支持商圈打造全区域、全动线、全场景的服务系统，组建手持AI翻译机的服务专员、涉外服务志愿者队伍，为境外游客在深“吃喝玩乐购”提供贴心帮助。

跨境支付便捷多元，覆盖消费全场景

“太方便了！不用下载新软件，扫一扫就能直接付款了。”近日，一位韩国游客在罗湖万象城用其当地的电子钱包Hana Pay完成“丝滑”购物后连连点赞道。

便捷支付体验的背后，是深圳跨境支付环境的持续优化。近年来，深圳围绕境外人士入境、消费、离境全流程持续升级支付配套服务，从入境枢纽、日常消费再到离境退税环节持续发力，构建起便捷多元的跨境支付服务体系，打通境外人士消费全链条堵点，让海外来客在深圳“像在家一样付款”。

目前，全市可受理外卡商户达4.1万户，POS机达5.1万台，全面覆盖机场、口岸、重点商圈等境外人士集聚区。银联、微信支付、支付宝等平台均实现“外卡内绑”“外包内用”功能。依托跨境二维码统一网关，微信支付已经实现与全球近50个境外钱包机构互联互通，更多APEC经济体钱包正加速加入。

围绕入境游客“吃住行游购娱”消费全场景，深圳打造长效化综合服务平台，全面提升境外来深人员的支付体验。在交通枢纽、核心商圈等布局8个入境综合服务中心，覆盖宝安机场、深圳湾、福田、罗湖、皇岗口岸、福田高铁站及龙华商圈，集中整合外币兑换、支付咨询、多语种指引等便民服务，打通入境金融服务“最后一公里”。

商圈与文旅消费体验持续升级。早在2024年8月，深圳便推出宝安国际机场、深圳万象城等首批10家“便利支付商圈”，可体验“大额刷卡”“小额扫码”等优质、高效、便捷的支付服务。目前，全市已实现三星级以上酒店、国家5A级景区及旅游度假区、国家级旅游休闲街区受理境内外银行卡服务全覆盖。

在深圳，跨境支付便利延伸到离境一刻。作为全国首批实施离境退税政策的城市之一，深圳从设备、网点、模式多方创新，持续迭代升级离境退税服务，打破门店、地域、代理机构壁垒，实现离境退税“即买即退”全国通办。

截至2026年6月底，全市共有6个离境退税口岸，是全国离境退税口岸最多、类型最全的城市；全市离境退税商店累计超2500家，“即买即退”商圈达15个，“即买即退”商店超1000家，数量全国第一。

丰富供给创新场景，国际消费动能澎湃

近年来，深圳加快打造国际消费中心城市，国际消费环境建设成效显著，2025年入选“国际化消费环境建设试点城市”。

政策加码，助力建设更国际化的消费环境。今年4月，《深圳市国际化消费环境建设试点专项资金管理办法》印发，聚焦丰富高品质消费供给、优化涉外支付服务、提升国际化服务水平等三大领域，对国际化消费环境建设给予“真金白银”支持。

优化供给，创新打造更多元的消费新业态。深圳将前沿科技融入消费场景，推广即时低空配送、智慧无人商超、跨境无感支付、科技产品S店等新业态新场景，将创意设计、创新科技元素融入3C数码、珠宝首饰、服装鞋帽、钟表眼镜等产品，机器人、AI眼镜、AI手表等科技产品成为入境游客到深圳的“必购清单”。同时，深圳积极发展“文旅+”“公园+”“体育+”等消费新业态，做优做强首店经济，培育“圳在首发”品牌。

国际化消费环境不断优化，入境消费活力持续释放。数据显示，今年1至8月，外籍人员在深消费达1.43亿笔、总金额210.86亿元，同比分别增长18.64%、26.58%。

Shenzhen upgrades shopping services for global visitors

Overseas travelers to Shenzhen can navigate malls with bilingual signage, pay with overseas e-wallets at Huaqiangbei electronics markets and claim departure tax refunds in seconds on their smartphones, as the city works to improve the shopping environment for international visitors ahead of the APEC meetings.

The city is upgrading services for international visitors in commercial districts, expanding cross-border payment options and streamlining departure tax refunds.

At a HEYTEA store in UpperHills on Oct. 18, Australian tourist Emily and a friend ordered drinks using a Chinese-English menu. Emily, who is from Sydney, said the mall’s bilingual signs were clear and the experience was “great.” She planned to rest before visiting the duty-free shops downstairs.

Bilingual signs and restaurant menus have become common in these areas. UpperHills has installed more than 2,000 Chinese-English signs and nearly 100 signs in Chinese, English, Japanese and Korean. A total of 108 restaurants there offer bilingual menus, and the information desk has translation devices and earphones. Shenzhen MixC is rolling out MeetChina, a digital visitor platform, and smart shopping guides, while merchants in Universiade World, Coastal City and Uniwalk offer bilingual menus and signage. Shenzhen Bay MixC has bilingual directional signs and electronic wayfinding. Huaqiangbei has added multilingual signs in locations popular with international visitors.

The city is also supporting volunteer teams in commercial districts, including volunteers who speak foreign languages and those equipped with handheld AI translators.

“It is so convenient! No need to download a new app — just scan and pay directly,” a South Korean tourist said after paying at Shenzhen MixC with Hana Pay, a South Korean e-wallet.

The seamless payment experience underscores Shenzhen’s broader effort to improve its cross-border payment system. Shenzhen has about 41,000 merchants that accept foreign bank cards and 51,000 point-of-sale terminals, across the airport, ports and major commercial districts. UnionPay, WeChat Pay and Alipay accept foreign cards, while WeChat Pay has connected with nearly 50 overseas e-wallet providers. More wallets from APEC economies are expected to join.

Eight service centers at transport hubs and commercial districts, including the airport, Shenzhen Bay, Futian, Luohu, and Huanggang ports, and Futian Railway Station, offer currency exchange, payment advice and multilingual guidance.

Shenzhen launched 10 convenient payment commercial districts in August 2024, including the airport and Shenzhen MixC. At present, domestic and foreign bank cards are accepted at all three-star-and-above hotels, national 5A-level scenic spots, and national-level tourism and leisure districts in the city.

Shenzhen makes it easier for overseas visitors to claim departure tax refunds. As one of China’s first cities to introduce the policy, it allows shoppers to get an immediate refund and collect it at any port of departure in the country without returning to the store. As of the end of June, six Shenzhen ports offered departure tax refunds, more than in any other Chinese city. The city has more than 2,500 tax-refund stores. Fifteen commercial districts and more than 1,000 stores offer immediate tax refunds, the most in the country.

Shenzhen was selected in 2025 as a national pilot city for building a world-class consumption environment. In April, it introduced financial support measures targeting quality consumer goods, payment services for international visitors and better services for overseas shoppers.

The city is also promoting new shopping experiences, including low-altitude delivery, unmanned stores and technology-focused shops. Robots, AI glasses and AI watches have become popular purchases among inbound tourists. Shenzhen is developing consumption linked to culture and tourism, parks and sports, and encouraging brands to open their first stores in the city.

The push is showing results. From January to August, foreign nationals made 143 million transactions in Shenzhen, worth 21.086 billion yuan (US$3.14 billion). The figures were up 18.64% and 26.58%, respectively, from a year earlier.

(Translated by Li Jing)

招商银行深圳分行以暖心支付服务迎接八方来客

今年6月，一名塞尔维亚籍客户走进招行深圳北站支行，想将在深所得薪资跨境汇回本国，因语言不通一时焦急，网点借双语设备耐心讲解，指引完成购汇与跨境汇款。这份暖意又延续至振华支行：8月，一名巴基斯坦创业者来行办理业务，网点开启境外客户绿色通道，双语柜员全程陪同，为其办理对公账户及个人金葵花卡，客户专程送来表扬信。

这样的异乡暖意，正是招行深圳分行服务境外来华人员的日常写照。为做好APEC支付服务保障，该行以“因您而变”的服务理念，推动网点支付便利化升级。

自助设备是境外人员触手可及的“现金管家”，全辖233台ATM已100%支持国际主流外卡取现，并在宝安机场、深圳国际会展中心等核心涉外服务区域重点布放，确保刷卡、取现、扫码支付顺畅无阻；柜面落实“零钱包”与现金备库，联动8家出租车公司对接司机零钞，设6个定点兑换支行，走进高铁站、社区、景点，提供“点对点”上门宣导。

网点外币兑换让用汇选择更多元。重点网点可受理美元、港币、欧元等10种外币现钞，港币、美元、欧元、日元四类主流币种全覆盖；小众币种按网点需求与地理位置差异化布局。同时有序推进数字人民币硬钱包发行筹备。

从塞尔维亚客户舒展的眉头，到巴基斯坦创业者专程送来的表扬信，招行深圳分行以专业与温度赢得认可，以安全、便捷、优质的金融服务，为APEC保驾护航。

CMB Shenzhen offers convenient banking services for overseas guests

In June, a Serbian customer visited China Merchants Bank (CMB) Shenzhen North Railway Station Sub-branch to send his Shenzhen earnings home. He received help from staff to buy foreign currency and make the cross-border transfer.

In August, a Pakistani entrepreneur visited the bank’s Zhenhua Sub-branch. Staff helped him open a business account and apply for a personal Golden Sunflower Card. He later sent the sub-branch a letter of appreciation.

The cases reflect CMB’s efforts to make banking easier for international visitors in Shenzhen.

All 233 of the branch’s ATMs accept major international cards, many in key areas such as the airport and Shenzhen World Exhibition & Convention Center. The bank also offers cash pouches, keeps cash available at counters, works with eight taxi firms to provide drivers with small bills, and designates six sub-branches for currency exchange.

Key outlets handle 10 foreign currencies, with Hong Kong dollars, U.S. dollars, euros and Japanese yen available at all of them. Other currencies depend on local demand and location. The bank is also preparing to issue digital yuan hard wallets.

CMB Shenzhen will continue providing safe and convenient financial services to international visitors.